Your handy guide to better email marketing

With brands launching full steam ahead towards the more fast-paced worlds of social media and whatever the metaverse ends up being, is there still space for the humble email in your marketing strategy?

Being persuasive – what we can learn from Aristotle about marketing

Advertising and marketing are, ultimately, all about telling a story in the most compelling and persuasive way possible. From print to digital, from full campaigns to the humble press release, it’s all about telling your brand’s story in a way that will affect and move your audience. Persuasion matters. How then can we create persuasive […]

Personal branding – what it is and why it matters

Like it or not, we live in an age where the dividing line between “celebrity” and “leader” is blurrier than ever. From politicians to CEOs to TikTok stars – brands aren’t just businesses anymore. They’re people. Many companies have leant into a “personal branding” positioning – even those of us who couldn’t visualise a car […]

Single-minded propositions: why your campaign needs one and how to write it

It’s time for your new campaign. The objectives are set. The brief is written. Your product or service is ready to have its time in the sun. The creative team stands ready to work up concepts that, ideally, are original, compelling, and generate impactful results for your brand. Naturally, the brief is where the killer […]

A veterinary nurse’s guide to animal health marketing

In the UK, we have a long and proud history of caring about our animals. In agriculture, we set a global example in welfare and it’s rare to meet a farmer who doesn’t view themselves as a protector and guardian for those under their watch. The numerous laws and regulations we have in place to […]

The whats, whys and hows of choosing a marketing agency

How much does your brand spend on marketing every year? Most businesses, as a general rule of thumb, put about 5% of turnover towards advertising and marketing, though this can vary from sector to sector. That’s a significant chunk. How can you make sure it’s being used widely? The key is choosing a marketing agency […]

Make your campaigns memorable

Have you ever been lying in bed trying to sleep when an old advertising jingle pops into your head? Perhaps some words, images or even phrases are now irreversibly linked with some piece of marketing. It might be from your childhood. It might be recent. It might be something you genuinely enjoyed or… it might […]

Being a purple cow

A family are driving through rural France on holiday. They pass some strikingly beautiful farmland filled with “storybook cows”. If you’re from the city or not had much experience with agriculture, seeing a field full of cows is exciting and memorable… at least for a bit. Soon, though, they blend. Every group you pass looks […]