Cloud-Seeding: Making it rain to tackle climate change
As global temperatures continue to rise, problems like fires and drought will increasingly affect our safety, wildlife, environment, and crucially, our food supply.
6 ways working with a creative agency adds value
If you need specialist skills or an expert extension to your in-house team, a creative agency could be the secret sauce in your marketing campaign.
ChatGPT vs Bing Chat: Which should you use?
So when it comes down to ChatGPT vs Bing Chat, Which should you use? Which is more useful for a marketing company?
Why brand personas elevate your market branding
Brand personas are a key part of your market branding. Without them, it’s hard to know whether your messaging is really hitting home with your target market.
Could ChatGPT replace content writers?
ChatGPT is a hot topic of conversation for marketers and businesses alike. Following in the footsteps of tools like Jasper and Copy.ai, many users claim that ChatGPT has changed the game when it comes to content creation.
The impact of climate change on agriculture and animal health
There’s no avoiding the fact that the climate crisis is already impacting farming, and that climate related disruption to the industry is set to continue.
Your handy guide to better email marketing
With brands launching full steam ahead towards the more fast-paced worlds of social media and whatever the metaverse ends up being, is there still space for the humble email in your marketing strategy?
Being persuasive – what we can learn from Aristotle about marketing
Advertising and marketing are, ultimately, all about telling a story in the most compelling and persuasive way possible. From print to digital, from full campaigns to the humble press release, it’s all about telling your brand’s story in a way that will affect and move your audience. Persuasion matters. How then can we create persuasive […]
Personal branding – what it is and why it matters
Like it or not, we live in an age where the dividing line between “celebrity” and “leader” is blurrier than ever. From politicians to CEOs to TikTok stars – brands aren’t just businesses anymore. They’re people. Many companies have leant into a “personal branding” positioning – even those of us who couldn’t visualise a car […]
Single-minded propositions: why your campaign needs one and how to write it
It’s time for your new campaign. The objectives are set. The brief is written. Your product or service is ready to have its time in the sun. The creative team stands ready to work up concepts that, ideally, are original, compelling, and generate impactful results for your brand. Naturally, the brief is where the killer […]
