The True Value of Agriculture
Recently, I attended the AIC Conference with RDP, where we were proud to be a gold sponsor. It was an exceptionally informative day featuring a range of knowledgeable and influential speakers covering a broad spectrum of topics.
Smart farming in 2025, and why comms matters
Data in agriculture isn’t a new concept. In fact, farmers and agri-businesses have been capturing data to better understand their farm’s performance for decades.
Stories that stick: creating connection through storytelling
Who doesn’t love a good story? Stories allow us to see the world through someone else’s eyes. They trigger emotions, awaken our imagination, and create connection.
How Toxic Sewage is Linked to British Farming
For decades, sewage sludge has been quietly spread across farmland, marketed as nutrient rich fertiliser.
Inspire trust and convert leads with thought leadership content
Content is king, but how do you make sure your content cuts through the noise and has a real impact?
To click or not to click
I think by now, we all know that AI isn’t going anywhere – or at least it isn’t going away. It is definitely going somewhere, and that place is called the future.
Want customers to take action? Try nudge theory!
Most of us like to think we are rational decision-makers. But in reality, it’s often our subconscious brain and a whole raft of emotional triggers and cognitive biases that are responsible for the choices we make
The return of beavers to farmlands
It may be spring now, but our recent winters have been dominated by flooding. Could the return of beavers to farmlands play its part in helping resolve some of these issues? Often called “nature’s engineers,” beavers play a significant role in shaping ecosystems.
Say it with feeling: Why using emotion persuades better than logic
Have you ever been thinking about how to get your marketing messaging spot on, and somebody says something along the lines of ‘they’re only words, how important can they be?’. Well, the answer is very.
The impact our milk choices have
Between 2020 and 2022, there was an increase in the European sales of Plant Based Milk (PBM) by 20% while conventional milk sales decreased by 9%. The UK has visibly seen this increase in cafes, where many opt for oat, almond, and soy alternatives.