We’re the agricultural marketing experts.

About Us

We are a full-service communications agency that lives and breathes agriculture, animal health and sustainability. We Research, Develop and Position our clients’ brands to ensure they thrive across the connected landscape.

We understand the realities of modern agriculture and the challenges the sector faces. We believe that agribusinesses deserve creative and inspiring strategies to help them stay memorable in a world that is transforming at speed.

We bring your story to life through data-driven marketing strategy, compelling creative, insightful PR, and engaging media advertising campaigns.

Research

We unearth unique insights and uncover real meaning behind brand stories.

Develop

We craft stories that stand out from the competition and help brands stay memorable.

Position

We reach target audiences by placing brands where they need to be seen.

Our Expertise

Public Relations

We identify key messages, develop engaging communication strategies, and deliver compelling stories.

Strategy

Using our technical insight and thorough research, we create strategic marketing solutions that support business growth.

Branding

We combine our strategic and creative expertise to create eye-catching brands, memorable brand messages and engaging campaigns.

Media

Using the latest media measurement tools and bespoke research, we deliver media strategies that get results.

Angus Chalmers

Managing Director

Before taking on the ownership and management of RDP in 2005, Angus worked across many sectors of the food supply chain. An accomplished communicator and advisor, Angus is a specialist in delivering a strategic approach to clients.

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Holly Emberson

Senior Account Manager

With over 14 years’ experience at RDP, Holly is highly detail orientated and brings a strategic approach to her work. Holly specialises in devising marketing solutions, both independently and by guiding teams through the process.

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Emma Dark

Finance Director

With a head for figures and over 26 years in the finance sector, Emma has a keen eye for detail and her knowledge of accounting and management platforms is second to none. ACCA certified, Emma is also highly skilled in ISO 14001, 9001, 18001, and financial variance analysis.

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Richy Pye

Art Director

Rich is our longest standing member of the RDP team! After 35 years of design experience in a broad range of creative positions, he specialises in branding, Photoshop and developing innovative campaign concepts.

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Steph Ironside

Account & Ops Director

Steph has over 23 years of experience in the creative industry, including managing studio teams and leading groups of digital project managers. Steph is expert at streamlining complicated campaigns and delivering tangible results for her clients.

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Will Hurrell

Media Director

Will's 30 years’ experience in marketing communications includes leading the sponsored content division of Express Newspapers and IPC Media. Will is key to maximising client’s media plans through robust research and exploring new communication channels.

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Toby Aiken

Account Director

Toby has extensive experience across PR, marketing, strategic consultation, and content creation. His 16 years includes working across both agency and in-house roles. Our clients will also get to benefit from Toby’s knowledge within climate research, sustainability, and the environmental sectors.

Chris Alway

Senior Creative Designer

Chris has a wealth of specialist design experience from sectors including marketing, fashion, retail, FMCG, print, and digital media. He has a passion for new media software, including animation and motion graphics.

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Emma Waller

Senior PR Account Manager

Emma has 14 years’ experience in agricultural marketing and communications both within agency and client side. With a keen eye for detail, she has a passion for creative storytelling as well as being well-versed in content strategies that result in informative, and successful PR campaigns.

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Chris Bourchier

Chairman

Following Chris’s previous role as Head of Agriculture for ADAS, he became Director of Rural Estates at The Crown Estate. He is a Fellow of the Royal Agricultural Societies and sits on a number of agricultural boards including Chair of the Frank Parkinson Trust.

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Michelle Robinson

Copywriter

Michelle has been a commercial copywriter for 7 years. Specialising in B2B, she has a real passion for copywriting and can tell the story of brands in a way that reflects their unique proposition, personality and values.

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Dickon Connolly

Digital Strategy Director

A digital marketing strategist and speaker with over 25 years of digital experience both client and agency side. Dickon specialises in search engine optimization (SEO), pay-per-click (PPC) advertising, social media advertising, and analytics. Dickon shares his thought-leader expertise by speaking at regular digital conferences and events.

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After almost 20 years with one marketing company, change looked challenging. The RDP team have, however, delivered on their promise to provide continuity whilst helping us adapt to a changing political, commercial and technological environment. We can’t switch off, but then nor do they. Here’s to the next 20 years.

We've worked with RDP on PR for over 17 years. They understand us, our customers and the wider industry which brings real value to our discussions. It is more like a partnership and an extension of our team. They're always on the front foot, ensuring that our messages are heard in the right places by the right people - which makes our lives a lot easier!

RDP completely understands our mission. They’ve worked closely with Farmplan and the wider Proagrica team to understand what we want to say and help tell our story in ways that resonate with our audience. We’ve worked together for many years now and they have become a valued partner.

Let’s find out what we can do for you.

We’re unique in the breadth of experience and expertise we offer. With over 20 years’ experience in agricultural marketing and with huge on farm understanding, we’re recognised for our industry connections, our expertise and our people, so get in touch for a quick, no-obligation chat.

Research. Develop. Position.

We’re the agricultural marketing experts.

About Us

Research

Develop

Position

Our Expertise

Public Relations

Strategy

Branding

Media

Angus Chalmers

Holly Emberson

Emma Dark

Richy Pye

Steph Ironside

Will Hurrell

Toby Aiken

Chris Alway

Emma Waller

Chris Bourchier

Michelle Robinson

Dickon Connolly

Let’s find out what we can do for you.

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Unearth. Connect. Thrive.