What I love most about agricultural marketing is connecting impactful solutions and stories with the people who need them most; the farmers and the broader ag community. It’s incredibly rewarding to help translate complex innovations or sustainable practices into clear, compelling messages that can drive positive change and support the industry’s growth.

I’ve witnessed a significant acceleration in the adoption of digital agriculture technologies. There’s a much stronger emphasis now on data-driven decision making, from precision planting to resource management.

I would instantly solve the issue of global food waste, particularly at the farm and supply chain levels. So much resource, effort, and environmental impact go into producing food that never reaches the consumer. Eliminating this waste would not only dramatically improve food security and availability worldwide but also enhance the economic viability for farmers and significantly reduce agriculture’s environmental footprint by making the entire system more efficient. It’s a multifaceted problem and solving it would have profound positive ripple effects.

I’d choose to be a honeybee. They are vital to our entire agricultural ecosystem through pollination, enabling the production of many fruits, vegetables, and other crops. They’re incredible team players, tirelessly working for the good of the hive and, by extension, the environment. Plus, they produce honey, which is a fantastic bonus!