Mo
Creative Director
Debut year: 2026
KEY SKILLS:
Creative concept development, copywriting, campaign strategy, scriptwriting, film and video production, art direction, brand development, visual storytelling, integrated campaign delivery, content creation, print and digital production, creative direction.
SOFT SKILLS:
Natural storyteller, instinctive creative thinker, collaborative team player, calm under pressure, highly adaptable across formats and sectors, ability to translate complex briefs into simple and compelling ideas, infectious enthusiasm that brings the best out of those around him.
HIGH STRENGTH RATING IN:
Developing creative work that doesn’t just look great but actually works from the initial spark of an idea through to final delivery across print, digital, and film. Mo’s particular strength lies in his ability to wear many hats without dropping any of them, ensuring creative consistency and quality at every stage of a project.
A.K.A
The Campaign Crusader
Whether it’s conjuring a campaign concept from thin air, writing copy that stops people in their tracks, or bringing a vision to life on film — he delivers every time, cape optional.
Get to know Mo.
I’m from the Scottish Borders, one of the most beautiful natural landscapes known to man, where nearly 90% of the land is used for farming with productive pastureland, rich arable acres, and bustling rural communities and estates. It was quite literally all around me growing up. Plus, my best friend was a farmer’s son and, now that I think about it, my first girlfriend was a farmer’s daughter. Maybe that’s where the passion came from!
It’s real. And it’s important. And it’s grounded. And it impacts everyone. And it involves fresh air and cracking vistas and great people too. What’s not to love?
The landscape is constantly changing. The tech is always developing. The pressures seem to be growing. Thankfully, the ongoing commitment and passion of the people involved in agricultural, at every level, is the key factor in how the future will look for farming.
I don’t like conflict. So, I’d love to see farmers and government and supermarkets all working positively together. And I’d also love to see agriculture and nature completely in harmony without any compromise.
Crop or livestock? Can I say I’d like to be a Tractor instead? Okay, they’re big, gruff and noisy, and yes they may smell a bit and take up too much room… but you wouldn’t get much done without one. (Wink, wink)
Let’s find out what we can do for you.
We’re unique in the breadth of experience and expertise we offer. With over 20 years’ experience in agricultural marketing and with huge on farm understanding, we’re recognised for our industry connections, our expertise and our people, so get in touch for a quick, no-obligation chat.
Meet the rest of the RDP’s Agri Heroes
We searched far and wide to assemble the perfect agriculturally minded team.