Richy
Art Director
Debut year: 1996
SPECIAL EXPERTISE:
Going above and beyond the expected or conventional.
KEY SKILLS:
Vision, experience, and artistic expertise, to create a memorable and visually arresting brand promotion utilising all creative tools.
SOFT SKILLS:
Creativity, vision, curiosity, playfulness, attention to detail, a keen awareness of the UK Agri-industry.
HIGH STRENGTH RATING IN:
Creative concepts, original HQ finished artwork, brand innovation and development, brand guidelines, packaging design, POS, digital, adverts, brochures and booklets.
A.K.A
Artisan
Not your average superhero. Richy possesses many extraordinary superpowers to create arresting and distinctive campaigns.
Get to know Richy.
I previously worked in aerospace and heavy industries before joining RDP and like a lot of people, I took our ‘green & pleasant land’, animal husbandry, and food sources for granted. To my embarrassment, I was ignorant of the farm to fork concept and of our food’s provenance.
Joining the dots up and understanding how the Agri industry works in synergy with nature. Every day really is a school day.
The continuous challenge of a new brief has always been my driving force and to a degree I’m usually proud of my most recent work, so I’d probably say that the new Syngenta Kestrel Ad and its Augmented Reality potential has been the one that has been most rewarding.
I’ve always shown inquisitive and inventive traits, so working with clients that are always receptive to imaginative and creative solutions is motivation enough.
I would talk about the technology within graphic design. It’s evolving exponentially, and week on week I’m amazed, as a creative, how we can utilise AI in our everyday life with astonishing results – expanding our creative toolbox and complementing our mind’s eye.
Border Collie (farm dog). Energetic, loyal, hardworking, eager to please, intelligent, mischievous, and playful.
Let’s find out what we can do for you.
We’re unique in the breadth of experience and expertise we offer. With over 20 years’ experience in agricultural marketing and with huge on farm understanding, we’re recognised for our industry connections, our expertise and our people, so get in touch for a quick, no-obligation chat.
Meet the rest of the RDP’s Agri Heroes
We searched far and wide to assemble the perfect agriculturally minded team.
