Is agriculture the new airline, booze or car brand? 

When RDP recently put out a LinkedIn post for a senior creative, we weren’t quite prepared for the response. It seemed quite a low-key entry to the recruitment process, yet 50 applications arrived in just 3 days.

Fresh air and fresh thinking 

Spring and the lighter evenings have a way of pulling you back outside. Not just physically – into the garden and veg patch, out to the fields, on longer dog walks – but mentally, too.  

Shifting perspectives: Why British farmers should stand tall 

I’ve been attending the Oxford Farming Conference (OFC) digitally for the last three years. But this year I wanted to experience it in person once more – to catch up with familiar faces, reconnect with networks, and get a sense of what the industry is feeling.  

Will the new Farming and Food Partnership Board unlock the barriers to investment and growth? 

You need only look back through some of my previous ‘Inside Track’ articles to know how strongly I feel about better collaboration in agriculture and food supply chains.

We all need to eat: How can strengthening collaboration and communication shape our future   

Collaboration and communication are two things which are close to my heart and agriculture and food supply chains – as perhaps many other industries –is littered with missed opportunities.

Cereals at Diddly Squat Farm: A golden opportunity or a balancing act? 

This year’s Cereals event felt like the show was truly back in the fast lane. The weather was great, the layout worked brilliantly, and crucially, there was an audience of farmers and the wider arable supply chain who came because it was genuinely relevant to their businesses.

Does agriculture need to understand more about the consumer? 

I want to talk about how agriculture as an industry needs to understand more about the consumer. This was a popular topic of conversation at the recent Oxford Farming Conference. While the usual clarion call is that the consumer needs to understand more about food and where it comes from, I think it’s incumbent upon us within the farming industry to understand consumer motivations and preferences for food.  

IHT in agriculture: Why we need to find the middle ground

I want to share my reflections on the IHT issue in agriculture and why, for me, it is about the reputational management of the whole of the agricultural sector.

The complexity of getting branding right  

I was talking to somebody the other day who just happened to mention that they keep Stabiliser cattle. These cattle were bred in the 1990’s to create the ultimate suckler cow.

Wealth and Wellbeing: Why the UK Must Welcome Trade with Open Arms 

In the UK, we have these opportunities, and whilst they’ve become greater since we left the EU, it feels we are out of practice at identifying and working together to deliver trade.