Why generalist agencies miss the mark in ag & animal health 

Most brand managers in agri-business and animal health have been there: 
 
You appoint a well-regarded, full-service agency. They ask the right questions, present impressive creds and bring ideas that have worked well in other B2B or consumer sectors.  

The bright future of farm management software

With so many high-quality tools available, ag-tech brands have a real opportunity to stand out through creative and memorable marketing. As technology becomes increasingly accessible, brand identity, storytelling and customer engagement will become key differentiators.

As AI reshapes agri sales & marketing teams, a new project benchmarks their salaries

RDP Marketing is partnering with AgriTrade Hub, Anthology, Cultura Connect and MorePeople to launch the most comprehensive salary benchmark dedicated purely to agricultural sales & marketing professionals ever undertaken. It will also delve into the growing impact of AI in sales and marketing across the agri and animal health sector. You can take part until […]

Why creative agencies can’t ignore AI. And why AI can’t replace people. 

While AI technology has quietly powered various platforms for years – from smartphone functionality to backend processes – its recent prominence in creative industries has been impossible to ignore.

Meet GEO – another acronym to get your head around 

SEO, PPC, CTR, CPC, it’s an acronym headpin. Just when you started to get used to the alphabet soup of digital marketing terminology, what they each do and how they all factor into a successful digital strategy, a new acronym arrives just to shake things up and cause confusion all over again.

Building your brand voice, from farm to front page

Reputation isn’t built overnight. It’s earned through consistency, trust and clear communication. Whether you’re a family-run farm, an agri-tech innovator or a large co-operative, the personality (or voice) behind your brand is almost, if not, as important as your products and services.  

The reality of ‘Free-Range’…

For many, opting for ‘free range’ eggs is a conscious choice that is made when visiting the supermarket. This decision stems from the belief that we are helping farmers, helping the chickens and, ultimately, helping the world.

A few thoughts on Illustrator’s new Turntable and why it has caught my attention!

I’ll be honest. After watching a few clips of Adobe’s Project Turntable on various social media channels, the first thing that sprang to mind was it’s yet another AI generated gimmick.  

The True Value of Agriculture

Recently, I attended the AIC Conference with RDP, where we were proud to be a gold sponsor. It was an exceptionally informative day featuring a range of knowledgeable and influential speakers covering a broad spectrum of topics.

Smart farming in 2025, and why comms matters 

Data in agriculture isn’t a new concept. In fact, farmers and agri-businesses have been capturing data to better understand their farm’s performance for decades.