In today’s competitive market, developing a customer journey is essential for any business looking to succeed in their marketing and communications efforts. But what is a customer journey, and how difficult is it to define?
Many businesses feel comfortable that they have their marketing in hand. They know their market, their customers, their audience and they’ve been communicating to them for years, so they don’t need any more help, thank you very much. But times are changing.
One thing businesses can do is take action to reduce their carbon emissions through creating a Carbon Management Plan.
Social media plays a vital role in showcasing your business’s brand and building an engaged audience of loyal brand advocates. Done well, social media marketing shows the world who a brand is and what it stands for.
As global temperatures continue to rise, problems like fires and drought will increasingly affect our safety, wildlife, environment, and crucially, our food supply.
If you need specialist skills or an expert extension to your in-house team, a creative agency could be the secret sauce in your marketing campaign.
So when it comes down to ChatGPT vs Bing Chat, Which should you use? Which is more useful for a marketing company?
Brand personas are a key part of your market branding. Without them, it’s hard to know whether your messaging is really hitting home with your target market.
ChatGPT is a hot topic of conversation for marketers and businesses alike. Following in the footsteps of tools like Jasper and Copy.ai, many users claim that ChatGPT has changed the game when it comes to content creation.
There’s no avoiding the fact that the climate crisis is already impacting farming, and that climate related disruption to the industry is set to continue.