Building your brand voice, from farm to front page
Reputation isn’t built overnight. It’s earned through consistency, trust and clear communication. Whether you’re a family-run farm, an agri-tech innovator or a large co-operative, the personality (or voice) behind your brand is almost, if not, as important as your products and services.
The reality of ‘Free-Range’…
For many, opting for ‘free range’ eggs is a conscious choice that is made when visiting the supermarket. This decision stems from the belief that we are helping farmers, helping the chickens and, ultimately, helping the world.
A few thoughts on Illustrator’s new Turntable and why it has caught my attention!
I’ll be honest. After watching a few clips of Adobe’s Project Turntable on various social media channels, the first thing that sprang to mind was it’s yet another AI generated gimmick.
The True Value of Agriculture
Recently, I attended the AIC Conference with RDP, where we were proud to be a gold sponsor. It was an exceptionally informative day featuring a range of knowledgeable and influential speakers covering a broad spectrum of topics.
Smart farming in 2025, and why comms matters
Data in agriculture isn’t a new concept. In fact, farmers and agri-businesses have been capturing data to better understand their farm’s performance for decades.
Stories that stick: creating connection through storytelling
Who doesn’t love a good story? Stories allow us to see the world through someone else’s eyes. They trigger emotions, awaken our imagination, and create connection.
How Toxic Sewage is Linked to British Farming
For decades, sewage sludge has been quietly spread across farmland, marketed as nutrient rich fertiliser.
Inspire trust and convert leads with thought leadership content
Content is king, but how do you make sure your content cuts through the noise and has a real impact?
To click or not to click
I think by now, we all know that AI isn’t going anywhere – or at least it isn’t going away. It is definitely going somewhere, and that place is called the future.
Want customers to take action? Try nudge theory!
Most of us like to think we are rational decision-makers. But in reality, it’s often our subconscious brain and a whole raft of emotional triggers and cognitive biases that are responsible for the choices we make