Intelligent Media Buying. Making the most of your media spend.
We use data and statistics to optimise our client’s media spend.
Our experience in media buying, alongside our knowledge and understanding of both agriculture and the veterinary market, means we can create and deliver media strategies that get results.
With our own proprietary media research, combined with our comprehensive knowledge of the markets we work in, our aim as an agency is to make your lives as easy as possible whilst delivering the agreed KPIs in your marketing strategy. Our Readership Data is unique to us; we conducted the research and we are the only agency able to demonstrate the true market penetration of a media plan.
Our Farming Readership Survey means we know who reads which publications and can target customer media spend to align with your target audience, where they spend the most time.
This unique data allows us to plan strategic and targeted approaches for our clients, ensuring outstanding value for money. For example, if you want to target arable farmers, not only can we now say how many arable farmers read each publication and engage with each website, but we can also work out what the best value for money in terms of Ad coverage and rates is.
Having data insights on title duplication and combined title reaches allows us to select different routes to see what achieves the best coverage and frequency.
This data-rich research allows us to take an evidence-based approach to media planning and buying for clients who want to maximise audience size and their media budget.
Take the guesswork out of your media spend. Get in touch today.
How we can help
INTELLIGENT Research AND TARGETING
Our farm readership survey addresses the lack of independent media information available from other sources so we can be savvy when it comes to media buying! No other agency has our survey results and as a result, we can offer the very best in intelligent media targeting, making sure your media spend presents the very best value.
Comprehensive media database
We analyse data to help establish which media channels are available for your target audience. We can access ad rates, circulation, readership and audience sizes, which helps us make comparisons on cost efficiency and negotiate the best possible ad rates for our clients.
Audience evaluation tools
Instead of relying on media owner self-certified research, we use independent measurement tools, which is invaluable in the planning process of site selection. For example we can evaluate traffic sources, time on site, and page views.
Our work in action
Royal Canin tended to spread their advertising across all available Veterinary channels because they were unsure which media platforms their target audience valued, so asked us to come up with a solution.
A lack of independent research posed a problem when it came to selecting the right outlets, so we commissioned independent research on the veterinary media market to determine actual readership figures and duplication of readership. We found out that 40% of readers of one key veterinary publication were also reading another!
The invaluable results helped us plan the most cost-efficient media plan possible.
Our strategy meant that despite a lower budget than previous years, we were able to deliver more coverage than before, by selecting outlets with relatively high and unique readerships / audience figures.
The result? The campaign was seen by 90% of the desired audience, whilst achieving a lower cost per insertion and an increase in the opportunities to see.
Media Placement
Media Placement
Billboard
Want to know more about our other services?
We identify key messages, develop engaging communication strategies, and deliver compelling stories.
Using our technical insight and thorough research, we create strategic marketing solutions that support business growth.
We combine our strategic and creative expertise to create eye-catching brands, memorable brand messages and engaging campaigns.
