Will
Media Director
Debut year: 2019
SPECIAL EXPERTISE:
Strategic communication planning
KEY SKILLS:
Media strategy and implementation, audience analysis and performance metrics.
SOFT SKILLS:
Active listener and gives clarity to complex ideas.
HIGH STRENGTH RATING IN:
Persuading stakeholders to buy into media strategies and campaigns through the ability to articulate value and ROI.
A.K.A
Blue Sky Thinker
Will, a legendary media-master. Gifted with the ways of persuasion. He’s intelligent, thoughtful and respected throughout the publishing galaxy.
Get to know Will.
My background in media and advertising led me into this sector. I quickly realised how rewarding it is to connect with farmers and veterinary professionals in the right places with the right messages.
The people and the purpose. Agriculture is really important, it feeds the world! And the people in this industry are incredibly hardworking and friendly. I love the challenge of translating complex, technical information into engaging campaigns that truly make a difference for farmers.
Several really. As a media planner & buyer, the first thing that struck me was the lack of independent media research in both animal health & farming. Since investing in the Veterinary Readership Survey as well as commissioning the Farming Readership Survey, we’ve created some highly targeted and cost- effective ad campaigns for clients including Royal Canin, Syngenta, Yara, Lallemand, and most recently, the NFU.
Agriculture is constantly evolving with new technologies, sustainability challenges, and changing consumer demands. That means there’s always something new to learn and adapt to. That’s what keeps me motivated.
Bridging the gap: How agricultural marketing is evolving to meet the future. I’d explore how digital transformation, storytelling, and targeted media strategies are helping farmers and agribusinesses stay ahead in a changing world.
I’d be a sheep dog. Loyal, hardworking, and always outside!
Let’s find out what we can do for you.
We’re unique in the breadth of experience and expertise we offer. With over 20 years’ experience in agricultural marketing and with huge on farm understanding, we’re recognised for our industry connections, our expertise and our people, so get in touch for a quick, no-obligation chat.
Meet the rest of the RDP’s Agri Heroes
We searched far and wide to assemble the perfect agriculturally minded team.
