I was born and raised on Exmoor, so I grew up surrounded by farmland and farming . I’ve always had a desire to work within a sector that has a real purpose and agri-marketing fulfils that while playing to my strengths.

The countryside and protecting the environment have always been high on my agenda. Being able to use my PR and marketing skills to support this and work for companies that are ‘doing their bit’ to support British agriculture is something I find really rewarding.

I particularly enjoyed working on the UK launch of a new technology for beef and dairy farmers to use virtual fencing to control grazing. Equally, working on a campaign for a specialist seed supplier saw me spending a memorable day in a very wet Scotland, visiting a number of trial sites. Very different experiences, but both hugely rewarding.

I think my motivation comes from a genuine passion for what we do. We work with clients who are doing fantastic things and being a part of communicating that to their markets is something I find genuinely enjoyable.

Listen more, speak less: How to get your message across in your audience’s language.

Wheat-it’s a versatile and valued crop which is also known for its resilience and ability to adapt and thrive in diverse environments. I like to think it reflects how I am and what I bring to RDP-value, versatility, and an ability to navigate challenges and adapt to changing market trends.