I guess it started from an early age as I have always been interested in the great outdoors, nature, animal welfare, and the environment. Making a transition from the world of fast-moving consumer goods (FMCG) to agriculture felt like an exciting new challenge and an opportunity to gain more in-depth knowledge of what it takes to get everyday essentials to market in a sustainable way.

Playing my part in making a difference in agriculture and the food system. Every day brings a fresh set of challenges.

Working with AIC across various channels, for which they have been nominated for Marketing Campaign of the year and Trade Association of the year. You can see more at https://tafawards.org/2025-shortlist/.

I have always been self-motivated; learning new skills and techniques are what makes the creative process fun. Exploring new ways to convey a client’s message beyond the limitation of words has become even more engaging with the introduction of motion graphics, giving us endless possibilities for the future.

Being adaptable and not limiting yourself to one specific area in the ever-changing world of technology so you can cover more ground.

The humble Potato. Just like me, it needs plenty of open sunny space to flourish and doesn’t particularly like frost, but most importantly-it’s versatile.