Inside the Agri newsroom
What makes a great agri PR story?
See what it takes to ‘Stop the press’.
We conducted a series of in-depth interviews with leading figures in the UK agricultural and horticultural media. We wanted to dig deep, go beyond the standard PR briefing our industry has relied on for so long, to discover what makes a great PR story today. And most importantly, how to get that story seen or heard.
The areas we explored
What makes a story newsworthy
How to pitch effectively
The role of imagery, audio and video
Editorial planning and timing
Publication identity and competitive positioning
The gaps that still exist in agricultural coverage
Who we spoke to
We spoke freely and openly with editors, journalists, feature writers, specialist writers and podcasters right across the UK. They covered different regions, different farming types and audiences. But all the interviews revealed a strong consensus on several fundamental points, together with subtle but important nuances specific to each contributor’s format, audience, geographical coverage and working method.
Editors
Journalists
Feature writers
Specialist writers
Freelance writers
Podcasters
Free White Paper
Taken together, our interviews offered a candid insight and practical guide for any communications professional working in the agricultural, horticultural or animal health sector.
If you want to know what we know, get our Free White Paper today.