Data & insight. Understanding complex markets.
We use data and first-rate insight to gain a deep understanding of the sectors of interest to our clients.
Our experience in the agricultural sector is ingrained into our entire business. By specialising as we do, we spend our whole working life dedicated to the the businesses, brands and technology manufacturers working with the agricultural industry. It means we know the sector better than most, if not all, marketing agencies, and we use that expertise, knowledge and insight to help our clients reach their audience. It means we can create and deliver media strategies that get results.
By using the very latest media measurement tools and the commissioning of bespoke media research, combined with our comprehensive knowledge of the markets we work in, our aim as an agency is to make your lives as easy as possible whilst delivering or even surpassing the agreed KPIs in your marketing strategy.
How we can help
Research
When there is a lack of independent media information on a targeted audience, we are at the forefront of investing in new research. We commissioned a survey on the veterinary market to understand audiences and duplication of readership, so we can be savvy when it comes to media buying!
Comprehensive media database
We analyse data to help establish which media channels are available for the targeting of the end consumer. We can access ad rates, circulation, readership and audience sizes, which helps us make comparisons on cost efficiency and negotiate the best possible ad rates for our clients.
Audience evaluation tools
Instead of relying on media owner self-certified research, we use independent measurement tools, which is invaluable in the planning process of site selection. For example we can evaluate traffic sources, time on site, and page views.
Our work in action
Royal Canin tended to spread their advertising across all available Veterinary channels because they were unsure what their targeted audience was actually reading and viewing, so asked us to come up with a solution.
A lack of independent research posed a problem when it came to selecting the right titles, so we commissioned independent research on the veterinary media market to determine actual readership figures and duplication of readership between titles. We found out that 40% of readers of one key veterinary publication were also reading another! The invaluable results helped us plan the most cost-efficient media plan possible.
Our strategy meant that despite a lower budget than previous years, we were able to deliver more insertions per title than before, by selecting titles with relatively high and unique readerships/audience figures. The result? The campaign was seen by 90% of the desired audience, whilst achieving a lower cost per insertion per title and an increase in the opportunities to see.
Media Placement
Media Placement
Billboard
Interested?
If you are interested in our research and data services, please select one of the below buttons.
We also specialise in:
Multi channel content creation
Script writing/storyboarding for media content
Brand workshops and development
Case study content
Tone of voice
Campaign creation and execution
Creative design & artwork online/offline production
SEO and PPC
Let’s find out what we can do for you.
We’re unique in the breadth of experience and expertise we offer. With almost 20 years’ experience in agricultural marketing and with huge on-farm understanding, we’re recognised for our industry connections, our expertise and our people, so get in touch for a quick, no-obligation chat.
