RDP Comms

Research. Develop. Position.

We’re the agricultural marketing agency that helps clients stay memorable in a world transforming at speed.

RDP Communications, The Hub, Park Mill Farm, Vineyard Lane,
Kingswood, Wotton-under-Edge, GL12 8SB, UK

Phone: +44 (0)7917 603377
Email: growmybrand@rdp.co.uk

Can one agency really do it all…?

Steph Ironside

Share this article

Full-service creative agency or specialist agency are terms you’re probably familiar with.

Can you be full-serviced and specialised at the same time when most agencies tend to fall into one category or the other when promoting their services?

Specialisation to us means a deep understanding and knowledge coinciding with direct experience of an industry sector. We are specialists in agriculture and animal health for example and we choose to work with agri-based companies who are in turn providing expertise and products to those professionals working in farming and animal health.

Full service means a larger variety of services on offer with teams that can handle the entire marketing scope. It also means multi-channel discipline expertise.

A full-service agency would provide strategy, creative concepts, brand assets, content writing and PR plus a whole lot more for their clients.

Which Type of Agency Do You Really Need? 

We imagine once all the fancy agency terminology is out of the way, you want a team who can strategically and financially prove that they are worth the investment, who align with your objectives and get results whilst being reliable and easy to deal with, rather like a natural extension of your own team. 

The point of this article is we don’t like being categorised or labelled one thing or the other. In fact, we purposely ‘label avoid’ to distance ourselves from categories and stereotypes that create fixed perceptions. We do this so our brand has broad appeal and can hopefully diminish barriers to our target audience. We take the same approach for our client strategy and output. By avoiding labels, our client’s brands can deter negative stereotypes or pre-conceived judgments that could deter their customer brand reach. 

So rather than saying we’re full-service or a specialist agency – our message to you is we’re specialised in agriculture and animal health, our expertise and services are wide-ranging and simply put we’re always full of ideas!

 

Get the insights that matter

Want the latest advice and insights on all things marketing and agriculture? Just leave your email below and be the first to receive our latest blogs.

Consent(Required)
This field is for validation purposes and should be left unchanged.

Get in touch for a no obligation discussion

Consent(Required)
This field is for validation purposes and should be left unchanged.

Plan your next media schedule with us

Consent(Required)
This field is for validation purposes and should be left unchanged.

Let’s connect

Sign up to receive insights and advice on all things agriculture and marketing via email. Always useful, never dull.

Consent(Required)
This field is for validation purposes and should be left unchanged.