At RDP, we’re known for our love of all things agricultural, and our core services reflect our deep sector experience, creative solution led thinking and instinctively knowing how to position a brand to make the most impact. 

PR is one of these core services and we are proud to say it’s how we started out from our humble beginnings as an agency over 17 years ago. Since then, we’ve grown our agricultural PR experience along with our genuine appreciation of quite how effective it is for our clients. 

There’s more to PR strategy though than meets the eye and choosing the right specialist agri-agency to work with takes time and research. 

Dispelling the myth: not all PR strategists are the same 

PR is not brand advertising or damage limitation; it’s so much more than that. As experienced PR advocates, we believe it’s about getting underneath the skin of a client, understanding what the essence and purpose of the brand is and telling a value and benefit led story to the consumer. Content that is relatable and supported by facts will ensure the coverage we create gets read and acted upon. 

Our relationships with media editors are long-standing and trusted. They have been carefully built over time and the trust goes both ways. We only give them quality content that we know they will select to use in their publications; they equally have faith we have done our research and are providing valuable information to benefit their readers. If we did not do our due diligence, our content would simply not be used, and our media relationships would quickly fall away. 

Which brings us back to the original point – choose a PR agency wisely as we’re not all the same. 

We’re here to give PR help and advice. So, if you’re a start-up, a business that has dabbled with PR before or an established company that needs its PR taken to the next level, get in touch.