Has what farmers read changed? 
What farmers read – and how they read it – doesn’t stand still. New titles launch, audiences switch between print and digital, loyalties and habits change.  

To keep our media planning accurate, and give our clients the sharpest possible insight, we’re now refreshing the RDP
UK Farming Readership Survey. By interviewing farmers and growers up and down the country, we can plan and target commercialised campaigns on behalf of our agribusiness clients using real data and precision.  

What to expect  

Like our original research, our update will:    

·       Segment audience by farm type, size, location and decision-making role.  

·       Identify which farming media titles and websites are read or visited, and how often.  

·       De-duplicate Ad Reach (net audience size across multiple channels) and control Ad Frequency
       (the number of times an ad is seen across channels) across more than 50 farming titles.  

·       Provide a clear profile of who reads what so our clients can plan their media spend with confidence, not guesswork.  

This stuff works… 

See how we got Royal Canin’s ads in front of 90% of their target audience at a lower cost per publication, based upon research we carried out in the vet sector.  

Be the first to know the results  

When all the responses are in, we’ll be sharing our exclusive insight on the latest farmer media habits, readership trends and what it means for effective agricultural ad campaigns.