Why do I need an agency?
We must declare an interest: we are a communications agency. We may be slightly biased. That being said, while in-house marketing can be quicker and seemingly more cost-efficient to establish, we’ve found there are several important reasons why you should seriously consider talking with an agency to see how they can meet your needs.
As a marketing manager for an agri-business, you’re required to be a strategy planner, PR specialist, copywriter, designer, event manager, and industry expert. It doesn’t have to be that way. Here’s a few reasons why an agency might be a good fit for you:
1. Range of Expertise
Quite simply, agencies are hotbeds of creative talent and expertise. Exposure to a wide variety of campaigns for different clients means agency creatives have a huge amount of varied experience, usually both in and outside your specific industry. An agency can see the wider picture. Whatever approach you ultimately decide upon, you can be assured a full range of innovative and creative solutions will be on the table, backed by relevant expertise from both inside and outside your sector.
2. An Outside Perspective
It can be difficult to see the wood for the trees, and step back for objective evaluation of what a campaign requires.
Marketing agencies approach strategy from the outside. Our reputation is based on you getting the results you need, so we keep a careful eye on the marketplace. In short, we have skin in the game. We only win when you do, and so we stay informed on what strategies work and which don’t. Agencies are continuously on the pulse keeping your campaigns current and competitive.
3. Efficient use of spending
Cost is a barrier for many companies when deciding on whether to use an agency. However, in the long-term, you could actually save money. Whether paid hourly or on retainer, an agency can offer flexibility and a plan that matches your pricing – and generate results accordingly.
Want to get an advert placed? Or a feature in the industry trades? An agency can save you the time and stress, while also negotiating for the best possible pricing and positioning.
This isn’t the only thing agencies bring to the table; agencies have spent time building up a sizeable contact list in the media. Not only do we tend to know the best avenue for a specific message but can reach out directly to the people who can make it happen.
5. Access to the latest trends and technologies
Marketing agencies stay informed on industry changes and trends. That’s how it has to be. Slipping even slightly behind the curve can result in a campaign that feels tired and unoriginal. What does this mean for you? Working with an agency means you’re always working with a team who are leading the charge to produce new and innovative content, and know best mediums to leverage that content for the best possible results.
How can a marketing agency bring value to your business? What other strategies might drive better results? Get in touch.