rdp services

Integration – not a word we use lightly.

At rdp our teams of skilled agricultural and marketing specialists work together to deliver truly ‘joined-up’ agri comms campaigns, co-ordinated by a designated Account Manager. We start by understanding, even questioning your objectives within the agribusiness sector – using market research and analysis, where necessary, to refine our strategy.

And, whatever the tactics we recommend, from a single timely press release to the agricultural media to a fully integrated campaign, we will ensure that each element is memorable, measurable and delivers to the bottom line.

Marketing

To reach the right people and achieve the required response, everything has to fit into place: your goals, your message, your route to market. As agricultural marketing specialists, rdp can provide valuable insight into customer behaviour, competitor activity and, most importantly, your reputation.  We can then develop and define your brand’s identity and USP, allowing us to plan and drive campaigns forward with conviction and a clear strategy.

The services we provide include:

  • Market research
  • Campaign analysis
  • Campaign planning and strategy 
  • Analysis of competitor activity 

PR

At rdp we have spent years building strong links with all the key agricultural media, including editors and journalists within the livestock, arable and agribusiness sectors and our clients regularly enjoy the benefit of editorial prominence.

Our agricultural PR writers have many years’ experience of working within a wide variety of sectors, developing a sound knowledge of the relevant issues and technologies found in the agricultural industry.

Our aim is to deliver messages that can be immediate, exciting, cost-effective – and complementary to your overall marketing objectives.

Our services include:

  • Developing strategies and generating ideas
  • Forging strong links with the key agricultural media 
  • Event planning including press liaison
  • Press scanning and cutting monitoring 
  • Technical articles, case studies, and press releases 
  • Online and publication analysis 
  • Managing reputations and building relationships
  • Specialist PR photography 
  • Single project or retainer basis 

Media buying

As one of the largest media buyers in UK agriculture, working across all media types, rdp has unrivalled purchasing power, enabling us to plan and deliver effective agri-comms campaigns. Naturally, we believe in negotiating the best rates on our clients’ behalf.

Our in-depth knowledge of the agricultural industry, and long standing relationships with all the key agricultural publications, including their editors and journalists, helps us to select the most relevant media ensuring your products connect with the right audience at the right time.

Our agricultural media buying services include:

  • Tailor made schedules
  • All media: press, TV, online, radio, mobile
  • Dedicated Account Managers
  • Complete project management: from brief, planning, scheduling and booking to placement, delivery, vouching and service review

Creative

Our experienced team of designers, art directors and copywriters forms the heart of rdp.

Armed with a solid brief, unique agricultural insight and a blank sheet of paper our ideas form the basis of memorable, and award winning campaigns for our clients in the farming, land-based and agri business sectors. With specialist skill sets we will often select specific teams to suit each project.

Using a selection of carefully chosen photographers, illustrators, production companies and radio stations our creative campaigns are tailored to give your brand a strong identity within the agricultural industry and your business an equally robust return on investment.

Our creative offering covers:

  • Branding
  • Advertising
  • Design
  • Direct mail
  • Printed literature
  • Exhibition and POS material
  • Copywriting
  • Artwork
  • Photography
  • Illustration

Digital

In agriculture, as in any other sector, digital marketing is no longer used in isolation to traditional marketing campaigns. So, as agricultural marketing specialists we view digital technologies as we would any other methods: how well will it work, how cost effective, how worthy of a place in your campaign?

So whether it is an online banner, a new website or simply incorporating social media into your next agri comms campaign, each option is analysed and, wherever possible, evaluated to ensure the method delivers a measurable return on investment.

Our digital offering includes:

  • Website design & development
  • Online banner advertising
  • E newsletters
  • SMS messaging
  • Blue tooth marketing
  • Social media
  • Animation
  • Infographics
  • Video development
  • SEO