Sheep wormer resistance is a growing problem in the UK. To inform farmers and vets on the benefits of adding Zolvix to their worming schedules, and clarify worming best practice, leading animal healthcare providers Novartis Animal Health instigated the Farming Against Wormer Resistance (FAWR) campaign.
As part of the launch RDP produced an online farmer survey, gaining insight into real ‘on farm’ worming practice across the UK. The results were then presented to the agricultural press at a launch press day, with further PR support.
With the rdp PR team working alongside the press, a concurrent PR campaign ensured an increased awareness of the problem and its solution.