To launch their new high yielding spring barley variety Sanette, Syngenta, the world leading plant science company asked us to create an eye catching on page advert. The key messages to portray to the market place included Sanette boasting high yields, suitability for use not only in the UK but across Europe and exceptional quality.
Rdp’s in house creative team designed a selection of one stroke scamps to fit the brief, with ‘Tap into higher yields’ being the clients chosen concept. Through carefully selected props, photography, lighting, photoshop and copywriting, the concept was bought to life.
Rdp’s media team worked closely with the client to advise and construct a schedule for the advert to appear in prime arable positions, within a selection of the UK’s leading agricultural publications.